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Greenwashing is a Momentum Killer; Let’s Put It Out To Dry

From time to time, I notice an exciting product claim only to later learn that the reality doesn't live up to the hype. Sometimes, I see a product claim and my eyes immediately roll fast enough to threaten a minor natural disaster. Brands can do better. And, there's good reason to do so when it comes to climate change related green claims. So, I wrote a blog about it with PlanetFWD.